Marketing plan Essay Example | Topics and Well Written Essays - 2500 words - 4

Marketing think - Essay ExampleThe collections overwhelm ancient vessels and artefacts. These vessels were mostly used in the period between 17th and 18th century. The pricing structure is such that individuals get outing to subscribe as members pay $15 while household customers pay a fee of $20.The Museum is one of the leading museums in UK. Television, Magazine and radio advertisements are mostly used in promoting events.The strategy for implementing the market invent focuses on three main areas. These are product, promotion and pricing. The Museum intends to increase the woodland of services it offers while at the same time employ a pricing technique that will attract more customers and the same be financially satisfying. Promotions and advertisements are crucial in any marketing plan and a strategical approach shall be used to ensure this is done correctly.Aberdeen Maritime Museum gives the tale of Aberdeen citys lengthy bond with the Sea (Lamb, 123). The award-winning m useum is situated on the famous Shiprow and integrates Provost Rosss House. The Museum is category to a unique collection made up of fast sailing ships, port and fishing history. It is a unique site being the only place in Britain where one can see north Sea oil industry.A marketing plan is a document that helps managers in strategizing on how to repair the performance of that business in a given sector (Runyard, 105). A good marketing plan should be able to give solutions to performance issues relating to a business. A marketing plan contains various components that break the current scenario and design a strategy to improve the performance of a business (Burnett, 108).This marketing plan sets out a convincing and inclusive vision for Aberdeen Maritime Museum a vision, which is firmly in rake with mission of the biggest public art gallery in the north of Scotland. Aligned with Scotlands national strategic and performance agendas, this plan and its